Custom-built CRM, wisely done.

HubSpot that fits how you work.

Your CRM should make your team faster, not slower. We find what is holding yours back, then build the pipelines, automations and reports your business actually needs.

Get my free diagnosis See how it works

Free analysis. No commitment.

7+ years inside HubSpotEvery hub coveredEnglish and PortugueseBrazil and US

Sound familiar?

Most HubSpot accounts are underused, not broken.

If two or more of these describe your CRM, the fix is rarely more software. It is structure.

Your team avoids updating it

Too many fields and unclear stages, so deals end up living in spreadsheets and inboxes.

Reports nobody trusts

Dashboards built on defaults instead of the questions leadership is actually asking.

Automations nobody dares touch

Workflows piled up over the years. Nobody remembers why they exist, so nobody changes them.

A CRM copied from a template

Generic stages and properties that look complete on paper but ignore how your team really sells.

Recognize your setup? Start with a free diagnosis and see exactly what to fix first.

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What we build

We rebuild it around your process.

Every piece is designed around how your business really operates, then explained to your team.

Structure

Custom pipelines, objects and properties shaped around how you sell and deliver. Every field has a job to do.

Custom pipelinesCustom objectsData enrichment

Automate

Workflows that remove friction and that your team can actually explain. Never a black box.

WorkflowsLead routingHigh-performing emails

Measure

Reports and dashboards built for what leadership is actually asking, not for what the tool shows by default.

ReportsDashboardsPipeline views

Connect and migrate

Your stack stays connected and your data moves in clean, from Salesforce, Pipedrive, RD Station and more.

Make and ZapierAPIs and webhooksMigrations

Works with the tools you already use

How it works

From diagnosis to adoption.

Five steps, each with something concrete you can review before we move on. The first one is free.

Free

Start with a diagnosis

We map your current CRM and the work your teams need it to support, before touching anything.

Design the architecture

The right objects, data structure and workflows for how your business really operates.

Review the plan

You see the plan and agree on priorities before implementation begins.

Build and validate

We configure, test and explain the system to your team so it works as designed.

Support adoption

We keep improving the CRM as your operation changes, so it never gets stale.

Start at step 01 No surprises later. Clear scope before the build starts.

Who it is for

Built around your kind of business.

The same HubSpot gets shaped differently for each. Find the one that looks most like yours.

Service businesses

Quote to finished job in one view. Moving, construction, consulting.

EstimateBookedJob done

B2B companies

Long cycles, many decision makers, every stakeholder mapped.

DiscoveryProposal

Digital and online

From first click to loyal customer. Courses, SaaS, info products.

LeadTrialRenewal

Agencies and partners

Technical capacity behind your client work, under your process.

ScopingDelivery

E-commerce and retail

Turn purchases into relationships, with win-back flows that start themselves.

RepeatVIPWin-back

Ademar Salgosa, founder of CustomWiser — **Ademar Salgosa**Founder of CustomWiser

Why CustomWiser

A tool this powerful needs someone who owns it.

HubSpot can do almost anything. Without an owner, that power turns into buttons nobody uses. You work directly with the person who designs and builds your setup.

A dedicated owner. Not a part-time afterthought, and not a handoff between five people.
Built around your process. We shape HubSpot to how your team works, not the other way around.
Explained to your team. Every decision has a reason, and support continues after kickoff.

7+years in HubSpot

5hubs covered

2languages

2countries

Talk to Ademar

Questions

Before we start.

The things people usually ask on our first call.

What does the free diagnosis include?

We look at how your CRM is set up today, how your teams use it and where it is holding them back. You get a clear picture of what needs fixing, and in which order, before we recommend any work.

How does pricing work?

It depends on scope. After the diagnosis we send a clear proposal, either as a fixed project or as a monthly retainer of hours, whichever fits how you want to work.

Do I need to already be on HubSpot?

No. We work with teams already on HubSpot and with teams still choosing a CRM or moving over from another one, such as Salesforce, Pipedrive, RD Station, Kommo or Follow Up Boss.

Will you replace my internal team?

No. We build the structure and explain every decision, so your team can run it with confidence. Ongoing support is available as your operation changes.

Can you work with the tools we already use?

Yes. We connect HubSpot with the rest of your stack through native integrations, Make, Zapier, and APIs or webhooks, and we handle data migration when you move from another system.

Where do you work, and in which languages?

We work remotely with companies in Brazil, the United States and beyond, in English and Portuguese, and we can set up multi-language portals when your operation needs them.

Start with clarity.

Let us find what your HubSpot actually needs.

Tell us how your CRM works today. We will find exactly where it is holding your team back before recommending anything.

1
You tell us where you areTwo minutes, a few quick questions.
2
We look at your setupHow your CRM works today and how your teams use it.
3
You get a clear pictureWhat to fix first, before any work is recommended.

Get your free HubSpot diagnosis

Free CRM analysis. No commitment.